Summer of Selfie Love

These days, we live in a narcissistic world where so many are trying to build their personal brand. The “selfie” has dominated social media. In summer, this behavior becomes even more popular. We wanted to tap into the trend by inviting millennials to shamelessly add Red Stripe to their summer selfies for a chance to become the next selfie celebrity. Simply put; you promote us, we promote you. Grand prize winners were promoted via large scale media channels such as digital billboards, print ads and bus wraps.