Generating Mouth-Watering Sales

How do you introduce one of Smirnoff Ice’s tastiest line extensions ever for casual summer get-togethers to the female US market? By creating a broadcast spot that delivered a visual world so luscious, so seductive to the eye, that consumers couldn’t wait to taste it for themselves. Results: This film single-handedly reinvigorated the brand with sales sky-rocketing throughout the summer months; so much so that the brand invested into 6 more months of media to continue the upward momentum.