At the last minute, budgets were cut and broadcast was no longer an option. Still,
Red Harvest Stout offered a huge opportunity for the brand to gain relevance with consumers
and the trade during the fall season.
Since there was so much passion about the presented scripts, the brand team insisted we find a way to execute work that was disruptive and captured the energy of the story...quickly. We had less than a week before it was to be viewed at the distributors’ meeting in September.
We weren’t scared. To answer the challenge, we produced the video seen below.
It made a frighteningly big impact at the sales meeting, generating buzz for the brand and
earning Guinness additional floor space for the season. There was so much excitement for the product and video, we unleashed it on social media for all to be tempted.
