Hard Knox Packaging

This assignment goes back a few years, but it's not often you get the chance to be involved with possibly changing the world of professional football and it's still one of my favorite packaging design projects. Spalding was awarded the task of developing the official football line for the XFL. Touted as the toughest football ever, we wanted to make sure this award-winning package design lived up to the hard-nosed attitude of the league itself.