It's Time to Believe

We developed this "by invitation only" event series for Guinness to recruit new brand acceptors and create advocates by defending, solidifying and amplifying the brand’s position against growing premium imports and craft beers. Results: Over 10,000 consumers attended the 63 events in 7 cities. The brand received an additional 52MM media impressions via Thrillist, Urban Daddy, Instagram and Facebook.

We wrote, directed and produced the defining brand story seen below that was shown at the events.
The story was broken up into 4 chapters so we could incorporate live, comedic entertainment and sampling of Guinness, Foreign Extra Stout and new Black Lager throughout the Believer experience.

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