Crafting Our Beer Story
Guinness knows that every pint tells a fascinating story. To create relevance within the trade, this initiative showcased Guinness as the true aficionado of beer craft. The kit was designed to take on the persona of a beer tasting journal. Inside, we explore the art of brewing, beer styles, tasting techniques and more. Each brand in the Guinness portfolio is celebrated, along with its unique ingredients, colorful brewing history and food pairing suggestions.