Branding a Gin Straight from the Farm
Sourland Mountain Spirits, a new distiller located at the foot of Sourland Mountain in Hopewell New Jersey, was looking for a brand identity, as well as a package design, for their new gin to be launched in the winter of 2016. What makes them unique is their “farm to fermentation” story as well as being "the first farm to distillery" in NJ since prohibition. It’s a story that should resonate well with the 21-35 millennial, who is drawn in to the unfamiliar, has positive connections to the earth and finds personal fulfillment through exploration.