Balanced Energy for All

The energy bar category was growing more popular by the day, but the overwhelming variety and end benefits were very confusing to the consumer. Some were overloaded with carbs and sugar, providing an undesired crash, while others were so focused on protein that they did not deliver the sustainable energy needed to perform. We thought it was vital for Balance Bar to clearly communicate that it offered a variety of great-tasting bars that deliver the perfect balance of protein, carbohydrates and dietary fat. Just enough energy to get consumers through their daily lives without the dreaded afternoon crash you feel with other brands.