A Heart-Healthy Proposition

The healthier living craze was in full stride. Popular cooking show hosts, like Rachel Ray, were introducing extra-virgin olive oil and its benefits to the US market. This was a great opportunity for Filippo Berio to assert itself as the expert in EVOO. Being at the heart of olive oil production since 1867, Filippo certainly knew a thing or two about passion, quality and a healthier Mediterranean lifestyle. We launched a campaign with a series of ads encouraging consumers to incorporate Filippo Berio into their healthy lifestyles. We emphasized that the brand has been a part of like-minded people’s lives for over 150 years, putting pure quality olive oil at the center of everything they do.