Experimenting with the Power of 4

Men throughout the US were demonstrating a tremendous amount of confidence after shaving with Schick’s Quattro’s four titanium blades. The brand needed a way to capture the real-life effects of “The Power of 4” and the machismo it was truly providing so they could share their findings with the rest of the shaving community.

The Shave Lab scientists took to the field to study the effects of "The Power of 4" on our X-Games athletes.
We populated this content on the Shave Lab website.

We sponsored the Summer and Winter X-Games. The promotions were brought to life in the Shave Lab and live X-Game events. They were communicated through rich media and email blasts.

To broaden the reach of Shave Lab and "The Power of 4" program and get our consumers experimenting for themselves, we distributed free razors and post cards with irreverent visuals and communication to grab their attention at hotels in targeted hot-spot locations.

To help drive sales we delivered multiple high-value offers.

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